Orange worked with Lucas film and the idea was to create an ad to promote the new star wars film, for this orange created limited edition phone content, collectable figurines and limited edition cargo boxes. The ad looks visually appealing. sticking with the sleek black white and orange colour scheme I like the way they are communicating that the phones are powerful but also they are linking it back to a film which people can relate to. Even people who haven't watched star wars will know what the characters are from. The ad is consistent and obviously use the type face that orange always use.
The ad was successful with some of the items becoming collectables and the phones sold out. I think it was a really good way to reach a large audience and get them engadgd with the brand.