Friday, 30 January 2015


Text Santa is something that happens every year since 2011, it is basically a huge fund raiser for UK charities which are different each year. It's a great cause but it also creates awareness for
The Alzheimer's Society.
The Guide Dogs For The Blind Association.
Marie Curie Cancer Care.
Teenage Cancer Trust.
Together For Short Lives.
and WellChild
Text Santa.svg
They play clips of each of the charities and tell you a bit about them so that you know who and what you are helping to achieve by donating money to the cause. Some of the charities people don't really understand or know what they do, the charities are all UK based charities so we actually see where the donations are going. They are always presented by the top presenters that everyone knows of such as Philip Schofield and Ant & Dec. Text Santa even though it hasn't been around for very long everyone recognizes it, I was at work the other day and we had a little badge money collection and a child aged around 8 just said "oh look it's Text Santa, so it goes to show that Text Santa reaches a huge number of people in the UK of all ages.

Sunday, 7 December 2014

YouTube film maker Sawyer Hartman

Sawyer Hartman is a content creator on YouTube he is mostly known for his short films and more serious video's. He has made a variety of short films from horror to comedy and they are all presented, edited and directed really well.
One of my favorite short films made by him is Strangers, this is a horror film and basically a man was going to propose to his girlfriend and she said no and it continues from there into people in masks terrorizing the main characters.
The use of shots makes this look really good and it makes it feel quite eerie and makes it a horror, certain things like the long distance shots obviously gives the impression of being watches and the fact that the camera is hand held and shaky in parts gives you the feeling that there is an actual person watching. There are cliche things that you see. It's a well conducted video and I think that his work is quite inspirational.

McVities advert

You may have seen the new McVities adverts on TV and on YouTube featuring cute animals coming out of biscuit packets its a strange idea, but it is one of those adverts that just captures your attention. They used kittens in one of them and the slogan at the end was "the chocolaty snuggle of McVities. Everyone loves kittens, they are a big thing on YouTube and all over the internet and so this was an advantage to this ad. The advert is trying to convey that McVities chocolate digestives bring  you the same joy that kittens do. The music for this one I noticed is the same as the faulty towers theme tune and that was something a lot of people used to watch, so the music grabs the attention of the older audience. 

They have done a series of these ads, the other one I like is the one with the Tarsier in here I think that the message is that jaffa cakes are that good you wont want to share them. I like this advert because the man in it is really exited by the Tarsier and then it's pupils go huge and they look like a jaffa cake. so it fits really well and I just think that the ad was a successful because it was cute and weird and captures your attention.

Adverts-Singing in the rain Volkswagon

Volkswagen have made their advert from 2005 based on the musical singing in the rain, they remade the singing in the rain song but with a modern street dance twist, the actor from the musical Gene Kelly was a tap dancer which was a bit outdated for the advert, so they modernized it but tried to keep in to the original features.
This is the original film and then below you can see the Volkswagen's version. Obviously there are a few differences such as the mannequins in the window and the colour and lighting is better, but that's to be expected. I think that this fits really well with the slogan at the end "The original updated" I like concept behind taking an old classic and updating it because sometimes it doesn't work and people don't always like when a classic is remade. Like when there are sequels to films that should never have been made, this advert works because it's a comical version that engages the audiences attention. They then just slip the car in at the  end like hes happy about the car.

Adverts Haribo

Haribo made a few adverts in which they replace the voices with kids voices, although it seems a simple idea it was quite clever because it made the advert more entertaining and funny. By changing the voices it made the adverts more fun for both adults and children to watch. This goes well with their slogan "kids and grown ups love it so, the happy world of Haribo".
They did one in a cinema and the other was at an office, I think that the office one is better because and office is a serious business environment so it's not something you expect. It's funny how they turn it to a meeting about sweets and why they like them. The obvious message here is that Haribo can take you back to being a child, I like the way that they have conveyed this message in a funny happy way.

The cinema one was quite funny the man on the far right was telling the lady on the left that his Haribo are better and the man in the middle is jealous so, like a child may do he says hes going to call the police man. It's quite comical and obviously easy for children to understand.

Sunday, 30 November 2014

Adverts-flora gold

This advert like many other butter ads is a family kind of ad, it just has a really weird feel to it. The basic concept is that the dad has got the butter and is cooking dinner whilst singing and the children film it and laugh at him. I just think it is a rubbish concept for an advert. You can see that they have obviously tried to make it comical but it just doesn't work, it comes across very cheesy and it seems to scripted. He pulls the butter out of the fridge and reads the description but it doesn't seem like something you would say when pulling butter out of the fridge even if it was a new type. Also the way he turns he stops singing and turns when he notices people watching is to rehearsed you can see that he stops and turns to much like he knew they where there. I think that they could have came up with a better advert. I feel that the music was the only thing that worked in this ad 

adverts-Skoda cake ad

This is an old advert but around the time this ad came out Skoda didn't have a  very good reputation, they where seen as an uncool car to own. This advert was really creative and a unique idea, I like that the car was made out of cake and that it showed you the process of it being made and the music went really well, its quite a happy feel to it. I just thought that it was something a bit different and also the bright orange attracts attention. It also gives you the sense of friendlyness because you can see the people making it and they all look like the are having fun.