There isn't a day that goes by where you don't hear some kind of music weather your listening to it on your phone, iPod, laptop or even on the TV through adverts. Music can change the way you feel through the words the notes or the tempo, if you look at adverts such as the John lewis the hare and the bear the music really brings out the emotion behind the story.
I also love the nostalgia it brings back when you listen to old songs or songs you haven't heard in a long time, it's like certain songs can unlock memories and bring them back. Music is also a huge communicator it connects people all over the world through festivals, concerts and shows.
Adverts use music to make the ad stick in your mind, if it has a catchy tune or a song that you might like then you are more likey to remember that advert, it all plays a role in the way we live and it's a great way to reach people. If I where to create an advert aimed at children for a company such as Argos I would use a song from the Disney film Frozen called Let it go. It was a huge hit with children but also an older audience liked the song too, it would be a way to get people to like and remember an advert.