Confused.com have created a character for their adverts, this is Brian the robot. The makers of Brian have made him so that he is comical, comparison websites aren't the most interesting thing in the world and I am sure there are people who would prefer to do other things. Insurance can be a hard and quite boring thing to sell, so they needed to create a character in order to get through to people, they have made Brian's problems into a constant search to save people money on their insurance and to do this they have used a series of different adverts.
Firstly the one where he passes cars and names how much they can save, second there is a journey to find a person who he tried to speak to before and then there is the adverts that are of Brian doing silly things. They somehow manage to get the audience to connect with the robot.