Sunday, 5 October 2014

Advertising- Audrey Hepburn Galaxy

Galaxy made an advert in 2013 using Audrey Hepburn as the main character, it was an advert that has a classical, romantic feel to it with the setting and the song choice.
Most people will know that audrey Hepburn was an icon of the 50's and 60's, she was a fashion model and also an actress.
This advert was new in 2013 and some people might remember that Audrey Hepburn died in 1993, so how was this possible. It is pretty impressive the process of making this advert.

At first Frame store the company who created the advert, thought that it would be as simple as getting someone who looked like Audrey and then with make-up they would make it all look real, but it wasn't that simple, they needed to recreate all the characteristics and for this they used a process called FACS which is facial action coding systems, this is so that they can record all possible facial moments. They then did the locational filming and took imaging from all angels to ensure they captured as much of the models face as possible. The team working on the recreation of the model scoured through her entire feature film catalogue and then they where able to reconstruct the face of the model with CGI.
I find it amazing how realistic they have made her look, it took a lot of work to get the iconic look of the model that people recognise today.

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