Advertising- Confused.com

Confused.com have created a character for their adverts, this is Brian the robot. The makers of Brian have made him so that he is comical, comparison websites aren't the most interesting thing in the world and I am sure there are people who would prefer to do other things. Insurance can be a hard and quite boring thing to sell, so they needed to create a character in order to get through to people, they have made Brian's problems into a constant search to save people money on their insurance and to do this they have used a series of different adverts.

Firstly the one where he passes cars and names how much they can save, second there is a journey to find a person who he tried to speak to before and then there is the adverts that are of Brian doing silly things. They somehow manage to get the audience to connect with the robot.

Advertising- Audrey Hepburn Galaxy

Galaxy made an advert in 2013 using Audrey Hepburn as the main character, it was an advert that has a classical, romantic feel to it with the setting and the song choice.

Most people will know that audrey Hepburn was an icon of the 50's and 60's, she was a fashion model and also an actress.

This advert was new in 2013 and some people might remember that Audrey Hepburn died in 1993, so how was this possible. It is pretty impressive the process of making this advert.

https://www.youtube.com/watch?v=gx9eDoS76LM

At first Frame store the company who created the advert, thought that it would be as simple as getting someone who looked like Audrey and then with make-up they would make it all look real, but it wasn't that simple, they needed to recreate all the characteristics and for this they used a process called FACS which is facial action coding systems, this is so that they can record all possible facial moments. They then did the locational filming and took imaging from all angels to ensure they captured as much of the models face as possible. The team working on the recreation of the model scoured through her entire feature film catalogue and then they where able to reconstruct the face of the model with CGI.

I find it amazing how realistic they have made her look, it took a lot of work to get the iconic look of the model that people recognise today.

http://www.framestore.com/work/galaxy-choose-silk-chauffeur

Music/visual arts - Celebrity endorsement

Everyone likes to listen to music and watch music video's and now the creators of music video's are doing something more than they have ever done before, advertising within music video's. 

This is where celebrity endorsement comes in a company will go to the producer of the video or even the singer themselves and ask them to feature their product  in their video. 

It can be seen in many examples such as Party rock anthem- LMFAO. This is cherrytree cola which is a soft drink that they have promoted in this video, the drink is also linked with cherry tree records.

The next one is a song that CLEARLY advertises LG phones in a clever way that it has based the video around them, its All american rejects- I wanna. I think that it's really clever the way they have used the phones as a sort of video collage.  But as you can see from the photo's they are all different makes of LG and the video they shove the fact that it's LG in your face.

In some ways I think that celebrity endorsment is good if done right, like in the All american rejects video. They have done it so that it makes sense and looks good with the song. I don't like the way they have used it in the LMFAO's video, because it is kind of out of place. They are dancing in the middle of the road, there wouldn't just be a bottle of cola sitting there. If they had made it in a way which it made more sense, such as opening a fridge and it was on the shelf. 

Now we see this kind of advertising all the time and it's more like subliminal messages because we don't always realize it's there.

Brand design - Lush

 I really like the way Lush's website has been made, it has a really sleek design to it, everything is really clear and easy to navigate, they always put up really nice photographs and they are just a great brand. On their website the way that they set out their products is clear and spacious, I like the way that they have put the best rated products larger than the others.

They have a good clear logo and it is easily recognisable they have good morals which work in their favour people really think of this company as friendly and they have all sorts of campaigns in place such as the animal testing one and the gay rights campaign. Things like this really help their custom because all people whether gay, straight, vegetarian, vegan or if you don't like products that have been tested on animals. it appeals to them.

They are also really consistent with packaging and the way their shop looks, it all fits together well to make a well put together brand. The design of lush's website was made by http://method.com/  they specialize in design integrated brand, product and service experiences.

Images found on Google images or from the lush website.

Advertising- for perfume

Looking at perfume ads they are all quite similar in the way that they are advertised, first off you have the perfume bottle in the corner of each of the ads, second they have the two people in each which is subliminally trying to say "if you buy this perfume you will be irresistible to the opposite sex. 

They both send the same kind of message and in a way they make it so that although you are buying perfume, you are also buying sex appeal. 

With the Paco Rabanne perfume it's saying that this perfume makes you seem wealthy, you get this from the simple black and white tones and then that flush of gold colour, it makes the product look like a classic similar to chanel. The target audience here is for men between the ages of 18 and 40, it's for people who seem ambitious because it represents that high class style.

The DKNY advert says that this will make you smell delicious but also gives that same message. The colours are kept quite neutral, with green tones. The designer of the perfume is Donna Karren New York, the concept in a way is clever because New York is known as the big apple hence the apple shaped perfume bottle. I would say that this would be aimed at women aged 18 to 40 because it seems like it would be quite a young fresh scent by the adverts representation.

Coca Cola ad

A while ago I noticed this ad at bus stops and in magazines from Coca cola, it looks okay at first like a normal ad but then upon closer inspection you can see that for some unknown reason they have airbrushed the man's nipple out out. I think that it is a silly thing to do and what was the reasoning behind this. The intention of sex appeal was there other wise they wouldn't have used a topless man, airbrushing out his nipple  is a massive contradiction. I just find this to be quite odd.

Reference 

http://www.buzzfeed.com/scottybryan/diet-cokes-latest-advert-appears-to-be-missing-a-nipple-for#4e54ydw

Disney's snow white and the seven dwarfs

Disney's snow white and the seven dwarfs is a film that I used to watch as a child and didn't fully appreciate how good it was for the time. Released in 1937 they used Cel animation and a team of  people who hand drew each part of the scene.

 Cel animation is where they use thin sheets of paper to draw on, then over lap a new piece and using a light box, traced over the first drawing and added additional moments so that the character appears to move. It is incredible at how long this took to make, which was 3 years. This must have took a lot of hard work, dedication and patience to create this amazing film that in the 20th and 21st century people still like to watch. I don't think this film ever get's enough credit for just how amazing the production process was.

Reference

https://www.google.co.uk/search?q=snow+white+and+the+seven+dwarfs+cel+drawings&espv=2&es_sm=93&source=lnms&tbm=isch&sa=X&ei=AwEoVPHiMYLSaIvMgKAL&ved=0CAgQ_AUoAQ&biw=1366&bih=667#tbm=isch&q=snow+white+and+the+seven+dwarfs+cel+animation&spell=1&imgdii=_