Looking at perfume ads they are all quite similar in the way that they are advertised, first off you have the perfume bottle in the corner of each of the ads, second they have the two people in each which is subliminally trying to say "if you buy this perfume you will be irresistible to the opposite sex.
They both send the same kind of message and in a way they make it so that although you are buying perfume, you are also buying sex appeal.
With the Paco Rabanne perfume it's saying that this perfume makes you seem wealthy, you get this from the simple black and white tones and then that flush of gold colour, it makes the product look like a classic similar to chanel. The target audience here is for men between the ages of 18 and 40, it's for people who seem ambitious because it represents that high class style.
The DKNY advert says that this will make you smell delicious but also gives that same message. The colours are kept quite neutral, with green tones. The designer of the perfume is Donna Karren New York, the concept in a way is clever because New York is known as the big apple hence the apple shaped perfume bottle. I would say that this would be aimed at women aged 18 to 40 because it seems like it would be quite a young fresh scent by the adverts representation.
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