Advertisments-John lewis Christmas ad

The past few years John Lewis have created really amazing adverts, they did the snow man one a couple years ago and last year they did this one with the bear and the hare. You can see that a lot of thought has been put into the story of the advert the way that the bear almost misses Christmas because he is hibernating.

It's inspiring the way they can grab at your emotions, it takes you through different stages because you see the friendship between the bear and the hare and as the winter comes the bear starts to get tired and the hare is sad because his friend has to go away. As the story develops you see that the hare is sad because the bear wont get to spend Christmas with him and so the hare brings him a present while he is sleeping this turns out to be an alarm clock, which wakes him on Christmas day so he doesn't miss it. It's one that really touches your heart and makes you feel all sentimental. 

The music goes amazingly well with the advert the song is called Somewhere only we know by Lily Allen, they chose this song really well because it has that nice soft almost sleepy tone which fits really well with the bear and also then there is the chorus which is more like the hare. I also think that the whole advert fits really well for a Christmas, because this is the time of year that you are around your family and close friends more. They just captured the essence of Christmas so well.

John Lewis haven't just stopped there, they also made it so there was a full story that people could read of read to their children, you can download this for ipad iphone and android, so again appealing to a wide range of people on many platforms.

http://www.johnlewis.com/inspiration-and-advice/az-of-christmas/bear-and-hare?tmad=c&tmcampid=50&source=BR8112013Christmas_YT

Advertising campaign- Coca cola

When it comes to late October early November time Coca cola start putting their Christmas adverts on, Coca cola are a brand that everyone knows of and that a lot of people like. It's such a well made brand the signature logo is easily recognisable and has been around for 128 years.

 

Every year they put out the Christmas adverts, these make Coca cola into a family brand. They also have the Coca cola truck which tours round the UK and this promotes their brand further, people go and see the van and get their Coke, I did this last year so it is something that works, it's inspiring because it brings people together to celebrate their brand and Christmas. 

Television-BBC Top gear

Top gear which is a very popular show presented by Jeremy Clarkson, Richard Hammond and James May, Top gear has been in the news many times with controversial stories about Jeremy Clarkson saying things that people may have found offensive.

There have been a lot of complaints to the BBC about top gear and yet Jeremy Clarkson remains a presenter on the show. This is because people like the show and who presents it, if they got rid of Jeremy Clarkson the ratings and amount of people who watch the show would go down tremendously.

Here it is him who has all the power because he is so popular, a lot of people find the show comical because of some of the crazy stunts that they do. Some of the things that have been on the show that people have found offensive have two sides to them, in some cases I think that the media has twisted things and in some cases he was generally in the wrong. What I find interesting is that Clarkson has managed to stay on the show throughout the mistakes and complaints made.

https://uk.news.yahoo.com/clarkson-racism-row-10-top-gear-gaffes-132305011.html#1MGyr9R

Advertising- Confused.com

Confused.com have created a character for their adverts, this is Brian the robot. The makers of Brian have made him so that he is comical, comparison websites aren't the most interesting thing in the world and I am sure there are people who would prefer to do other things. Insurance can be a hard and quite boring thing to sell, so they needed to create a character in order to get through to people, they have made Brian's problems into a constant search to save people money on their insurance and to do this they have used a series of different adverts.

Firstly the one where he passes cars and names how much they can save, second there is a journey to find a person who he tried to speak to before and then there is the adverts that are of Brian doing silly things. They somehow manage to get the audience to connect with the robot.

Advertising- Audrey Hepburn Galaxy

Galaxy made an advert in 2013 using Audrey Hepburn as the main character, it was an advert that has a classical, romantic feel to it with the setting and the song choice.

Most people will know that audrey Hepburn was an icon of the 50's and 60's, she was a fashion model and also an actress.

This advert was new in 2013 and some people might remember that Audrey Hepburn died in 1993, so how was this possible. It is pretty impressive the process of making this advert.

https://www.youtube.com/watch?v=gx9eDoS76LM

At first Frame store the company who created the advert, thought that it would be as simple as getting someone who looked like Audrey and then with make-up they would make it all look real, but it wasn't that simple, they needed to recreate all the characteristics and for this they used a process called FACS which is facial action coding systems, this is so that they can record all possible facial moments. They then did the locational filming and took imaging from all angels to ensure they captured as much of the models face as possible. The team working on the recreation of the model scoured through her entire feature film catalogue and then they where able to reconstruct the face of the model with CGI.

I find it amazing how realistic they have made her look, it took a lot of work to get the iconic look of the model that people recognise today.

http://www.framestore.com/work/galaxy-choose-silk-chauffeur

Music/visual arts - Celebrity endorsement

Everyone likes to listen to music and watch music video's and now the creators of music video's are doing something more than they have ever done before, advertising within music video's. 

This is where celebrity endorsement comes in a company will go to the producer of the video or even the singer themselves and ask them to feature their product  in their video. 

It can be seen in many examples such as Party rock anthem- LMFAO. This is cherrytree cola which is a soft drink that they have promoted in this video, the drink is also linked with cherry tree records.

The next one is a song that CLEARLY advertises LG phones in a clever way that it has based the video around them, its All american rejects- I wanna. I think that it's really clever the way they have used the phones as a sort of video collage.  But as you can see from the photo's they are all different makes of LG and the video they shove the fact that it's LG in your face.

In some ways I think that celebrity endorsment is good if done right, like in the All american rejects video. They have done it so that it makes sense and looks good with the song. I don't like the way they have used it in the LMFAO's video, because it is kind of out of place. They are dancing in the middle of the road, there wouldn't just be a bottle of cola sitting there. If they had made it in a way which it made more sense, such as opening a fridge and it was on the shelf. 

Now we see this kind of advertising all the time and it's more like subliminal messages because we don't always realize it's there.

Brand design - Lush

 I really like the way Lush's website has been made, it has a really sleek design to it, everything is really clear and easy to navigate, they always put up really nice photographs and they are just a great brand. On their website the way that they set out their products is clear and spacious, I like the way that they have put the best rated products larger than the others.

They have a good clear logo and it is easily recognisable they have good morals which work in their favour people really think of this company as friendly and they have all sorts of campaigns in place such as the animal testing one and the gay rights campaign. Things like this really help their custom because all people whether gay, straight, vegetarian, vegan or if you don't like products that have been tested on animals. it appeals to them.

They are also really consistent with packaging and the way their shop looks, it all fits together well to make a well put together brand. The design of lush's website was made by http://method.com/  they specialize in design integrated brand, product and service experiences.

Images found on Google images or from the lush website.