Advert Trends.

Recently there have been a couple of adverts on TV that have had elephants in them, this has become a sort of trend. Animal CGI has become quite advanced in the past year which you can see in recent films such as dawn of the planet of the apes, they look really good and although you can still tell they aren't real it won't be long till the advancements make it so you won't be able to tell the difference. The Money super market advert is one of the first to use the elephant, it looks pretty realistic apart from the dancing. This ad was made by Mother London who made a boring topic like car insurance entertaining and funny.

The next ad that uses a CGI elephant is the Mr Kipling ad it's got the same concept of a dancing elephant. The difference with this advert is that it's made more fun and more for a younger audience, also the elephant is pink this is probably because Kipling make things like French fancies which are pink and batten berg. I really like the playful nature of this ad. I at first thought the two ads where made by the same person but they weren't. This one is made by JWT London, both the companies have made their ads with similar points, such as they have iconic and catchy songs and also both of the adverts have a fist bump in them. 

 It's quite interesting the similar points in the two adverts that work so well and so they have been used in both and are successful without being to similar. It's also great how two different companies have managed to create a good advert for topics that are completely unrelated.

Television- The Apprentice week 5

This week the teams had to make a coach tour and fill 25 seats and sell them to make the most profit.

Team Summit and team Tenacity both had the same kind of idea of a history tour but the approaches where quite different. 

Team Tenacity's tour seemed more like a tour you would actually go on, their pricing was more realistic and the team seamed to know what they where doing. Although the team manager Daniel who is supposed to be a good sales man sold none of the tickets. They won in the end because they made the most profit and this was due to selling their tickets for higher prices and getting the best deals. So although they didn't sell out they did well. Also their tour was better because Lauren spent a long time studying the night before and delivered the information really well. The team also had a good idea to make custom bags with photo's on for the tourists which was a nice little extra cash maker.

Team Summit didn't have the best of starts at all Sanjay who is supposed to have managed a bank just randomly plucked a price for the tickets out of no where without a thought process and well he should have written out a rough idea to where the pricing point was going to be and what would cost what. The team didn't win because although they sold all their tickets they sold them for too little and didn't make as much as the other team despite selling off extras at the end. One of the team members Blanca made a big mistake by saying to the last group that they where their last change which made it so that they got played a bit and the price was dropped from £60 to £40 for 9 places which was a huge loss.  The tour they produced was not as good as the other's groups, it seemed quite childish and they didn't really know that much about the places and for the amount the guests paid it was a poor standard.

What I liked and learnt from this episode is that you should stick to the brief you are given and plan, if you deviate from the brief it won't be what had been asked of you and ultimately you will pay the price and in this case you get fired

Music

There isn't a day that goes by where you don't hear some kind of music weather your listening to it on your phone, iPod, laptop or even on the TV through adverts. Music can change the way you feel through the words the notes or the tempo, if you look at adverts such as the John lewis the hare and the bear the music really brings out the emotion behind the story. 

I also love the nostalgia it brings back when you listen to old songs or songs you haven't heard in a long time, it's like certain songs can unlock memories and bring them back. Music is also a huge communicator it connects people all over the world through festivals, concerts and shows.

Adverts use music to make the ad stick in your mind, if it has a catchy tune or a song that you might like then you are more likey to remember that advert, it all plays a role in the way we live and it's a great way to reach people. If I where to create an advert aimed at children for a company such as Argos I would use a song from the Disney film Frozen called Let it go. It was a huge hit with children but also an older audience liked the song too, it would be a way to get people to like and remember an advert.

Television- The apprentice week 4

This week on the apprentice the challenge was to create a YouTube channel and post  2 video's within 48 hours and the team with the most view wins.

Team Tenacity had the idea of a fitness theme but I feel that they really had a bad idea and a lot of people would find the fat daddy thing offensive. Anyone on YouTube will tell you that if something can be taken the wrong way, it will be and that's when you are in trouble. The whole thing just came across as bullying, but at the same time Felipe was the one who volunteered and put forward this idea. Ella wasn't a very good team manager, she just jumped on with the first idea and her team mentioned to her about it being offensive but she didn't want to know. A good team manager would have made sure all the team members where happy with the idea. The colabaration with the Lean machines I think is where they got the majority of views.

Team Summit had Solomon as the team leader, I think they had a better idea from the start, but I don't think it would have gone so well without the collaboration with Oli White, The idea of food challenges is a popular thing on YouTube and has been for a while so I think they did a good job on this one. If the people in the video didn't look so uptight and uncomfortable then I think they would have a lot more views.

Overall team Summit won with the most views and the better concept, I think what really helped team Summit out was the fact that they had done a lot of research into who to collaborate with and what theme to go with but they should have done a bit more research into their target market as the video was a bit silly and more for a younger audience than they wanted. 

Television- The Apprentice week 3

This weeks task was to make home fragrance products and sell them for the highest price and to win all they had to do is make the most money. Lord sugar decided to mix the teams up so a few people from team Summit moved over to team Tenacity and vice versa.

  

Team tenacity split into two and one half went to gather market research and the other half went with the team leader to decide how to make the candle and what ingredients to use, where they went wrong was the fact that they ignored what they found in the market research which was to not colour the wax and instead the coloured it yellow. They're design was good but I think that because of the black packaging it looked quite high end and so they found it easy to sell.

Team summit had a good design with their candle Beach dreams it was packaged really nicely they didn't colour the wax and used soy wax which is more organic and doesn't leave that black dust, it looked high end but not intimidating to the public so the selling of their product to the public went well, but they went wrong because the team didn't stick to a price point and where just selling for whatever they could. The team also made a mistake which could have been what cost them they're positions, this was the fact that the man at the luxury hotel wanted to buy the candles and the reed diffusers and yet the deliberately sold all the reed difusers, which lost them quite a bit of money.

Team Summit managed to sell all their stock while team Tenacity did have stock left over in the end team Summit lost because they didn't stick to their price point. 

Television-The apprentice week 2

This week the challenge was to create wearable technology and Lord sugar put froward Roberts name as the project manager because he is more fashion orientated he didn't end up being project manager and then he kept pushing the team on what to do even though it wasn't his decision. 

The person who ended up being project manager was Scott, straight away you can see that he wasn't going to be a good team leader because when they didn't like his idea he completely withdrew and then said that he wasn't going to take the blame. 

The boys team had the idea of making a jumper with a screen on so that you could upload any photo you  wanted, when they went to make the prototype the idea had already had been done and would take to long. The group of boys that went to make the prototype had to come up with a new product on the spot and had no clear direction as the project manger went off to pick fabric, when really he should have been with the others making the decisions. They created a jumper with a camera and some lights on which didn't look great and the team members tarnished any chance they had by saying "I wouldn't wear it in public" if he wouldn't then how could they expect anyone else to want it.

The girls team had the idea to make a jacket with lights a phone charger and a heater, the problem with this was that there where to many components the management seemed okay with this team but when they went to the clients they didn't like that there where to many things. Also when the prototype came there where solar panels on the shoulders which didn't really look appealing. They should have stuck to one or two of the idea's they had and developed them.

In the end the girls won but not by much this was due to the fact that their idea was better than the boys but it still could have been better. One thing the teams could have done is tailored their product to fit the clients they where meeting, such as JD sport they could have made sports wear or something that would fit in with sport. I think if the teams had worked better together then they would have both done a lot better.

Television- The apprentice week 1

This was the first episode of the new series, usually in the first episode of each series Lord sugar gives the candidates a product in which to sell and the team that makes the most money wins. This time he gave them all of the products from the past 9 series to sell. 

The teams are split into boys vs girls and this year Lord sugar has taken on an extra 6 candidates this year so that he can make the show a bit more juicy because of the fact that he can fire more than one each week. This has made the show much more interesting than previous years.

The boys team went wrong straight away because they didn't work out what had the highest value and in the end they weren't able to sell the T-shirts they also spent to much time faffing with gourmet hot dogs and Lord sugar stated later on that they would have sold just as well without all the extras but the T-shirts was the main reason for losing the challenge.

The girls team although they only sold the T-shirts for a small amount making no profit they did manage to sell them and all the other items for a good amount, they seemed quite focused and where productive on this challenge. In the end the girls team won and they showed that they where able to sell a range of different products to different markets.

The show is particularly interesting because of the mix of personalities this year, already there has been conflict between the team members. It's interesting the way it shows what each person is like and as the show goes on week by week you see what people are really like and how they handle each situation.