People-Lord sugar

Alan Sugar also know as Lord Sugar is an icon in Britain and all over the world, he has made a massive impact on the home, computer and electronics industry and has brought so much business to the UK. 

He started from nothing when he was in school he had a little job at a green grocers and then when he left school he spent his entire savings £50 on stock which he sold out of the back of his van.

He then went from selling car aerials and electronic goods to selling house hold goods and he's built a name for himself from nothing, he also runs a big TV show The Apprentice which had become really popular over the past few years and this year is the tenth year the show has been running so it is clearly successful.

Although Lord Sugar comes across as quite hard faced and a bit of a bully, I think the reasoning for this is that he has come from nothing and he doesn't like people who try and be fake or aren't what they claim to be. Lord Alan Sugar today is worth £900 million that is amazing considering he was an assistant at a green grocers.

Content creators - Jack Harries

Recently I viewed this speech on YouTube by Jack Harries, other people may now him from his YouTube channel called JacksGap. In this speech he talks about how he can call himself a content creator and the reason is because of his audience, like many You-Tubers he started out as just a "voice amongst millions" when he first started he enjoyed being on YouTube and then he started university and stopped making content for YouTube, he found himself unhappy and made a big decision to leave university and do what made him happy, he wasn't sure if the whole thing would work out but he took that chance.

Link to the vid

The reason for You-Tubers being on YouTube is to connect and make a name for themselves and through this they wish to communicate and inspire others. The ones on YouTube that are most popular and who are well known got there through, luck,desire,hard work and dedication, but along with the popularity on YouTube there is also a fair share of hate such as hate comments or hate mail.

There are also people who are on YouTube for the wrong reasons people who just want to be famous and don't want to put in the work for it those people abuse the power that YouTube has but they wont last long in the YouTube world. It's amazing the way that YouTube is now this huge community of people and the audience is the only reason its successful, it's great because it changes and the content is adapted to coming and going trends so they are always up to date with what is current. Thr Video is really affective because of the person he is and how he has made the video, the setting is simple, the music is subtle and it connects to the audience.

Design- Alexander McQueen

Alexander McQueen is one of the UK's most famous fashion designers known all over the world, his work is well known for being of the highest quality, big celebrities such as lady gaga who was a friend of his wore his designs. He is an amazing artist when it comes to clothing design, he some how manages to capture the juxtaposition between "fragility and strength" 

His work has grown in popularity over the past few years since the death of the designer, but still in his death he continues to make his mark on memorable events such as, the duchess of Cambridge Kate Middleton's wedding dress was designed by Sarah Burton who was partner to Alexander McQueen. You can see that the dress was inspired by and has aspects of his design throughout. The lace bodice worn by the duchess is a signature hallmark by Alexander McQueen. He has created quite a name for himself and also gained a hefty price tag the duchess's dress alone had a price tag of £250,000

  

http://www.alexandermcqueen.com/experience/en/alexandermcqueen/biography/

http://en.wikipedia.org/wiki/Wedding_dress_of_Kate_Middleton

http://en.wikipedia.org/wiki/Alexander_McQueen

Design-Doodle car

A woman from the U.S shows some amazing skill and talent when she transforms a boring silver car into an impressive piece of art, her husband who owns the car which is a Nissan skyline asked his wife to cover up some scratches on the bumper by doodling over them and once he saw her work he then asked her to continue and cover the whole car in her intricate drawings.

You can see that her work is incredibly detailed and she just used a Sharpie, its really amazing what you can do with a permanent marker. It took the woman over 100 hours to complete the car. It was then sealed with a few coats of a clear sealant to protect her work.

http://www.awesomeinventions.com/nissan-skyline-art/

Adverts- The Cog by Honda

Honda made an advert in 2003 called The Cog the basic concept is a chain reaction using all the different parts of a car, from the nuts and bolts to the windscreen wipers. The advert is quite long at nearly 2 minutes so they would of had to put this advert on a time when people are actually going to be sitting and watching it, which would probably be around tea time. And the obvious target audience would be male adults ages between 25-40 as the car advertised is quite practical and suitable for a family car.

The agency that worked on this ad was Weiden and Kenedy they worked with large companies such as Nike, Coca cola, Facebook and Microsoft. This was an amazing advert and won a large number of awards in 2003 and 2004.  During the making of this advert you may see that they where not able make everything happen so perfectly so they used computer generated imaging to fill in the gaps, things like making the water spray show up where the main concerns. Overall I think that it was a well made and thought out advert, although later on Honda and Weiden and Kenedy faced accusations of plagiarism  but there was never a law suit against them.

https://www.youtube.com/watch?v=_ve4M4UsJQo

Online Retail

A while back I came across a website called Etsy, the basic concept is an on-line shop where you buy directly from the seller, the sellers are usually small businesses that want to widen their audience. The website is international and converts into all currencies anyone with a small business can sell their items on the site. 

Their design is nice and simple, but at the same time it's easily recognisable with the basic font that's almost identical to Times New Roman. The orange is quite attractive as there arent many well known brands with an orange logo.

Their website fits really well with the brand it's nice and clean and I like the way that the products are laid out in a collage kind of way, The navagation is really clean and easy so anyone can use the website. I like that the website has a large range of vintage and antique items, it brings in a whole new crowd of people.

Advertisments-John lewis Christmas ad

The past few years John Lewis have created really amazing adverts, they did the snow man one a couple years ago and last year they did this one with the bear and the hare. You can see that a lot of thought has been put into the story of the advert the way that the bear almost misses Christmas because he is hibernating.

It's inspiring the way they can grab at your emotions, it takes you through different stages because you see the friendship between the bear and the hare and as the winter comes the bear starts to get tired and the hare is sad because his friend has to go away. As the story develops you see that the hare is sad because the bear wont get to spend Christmas with him and so the hare brings him a present while he is sleeping this turns out to be an alarm clock, which wakes him on Christmas day so he doesn't miss it. It's one that really touches your heart and makes you feel all sentimental. 

The music goes amazingly well with the advert the song is called Somewhere only we know by Lily Allen, they chose this song really well because it has that nice soft almost sleepy tone which fits really well with the bear and also then there is the chorus which is more like the hare. I also think that the whole advert fits really well for a Christmas, because this is the time of year that you are around your family and close friends more. They just captured the essence of Christmas so well.

John Lewis haven't just stopped there, they also made it so there was a full story that people could read of read to their children, you can download this for ipad iphone and android, so again appealing to a wide range of people on many platforms.

http://www.johnlewis.com/inspiration-and-advice/az-of-christmas/bear-and-hare?tmad=c&tmcampid=50&source=BR8112013Christmas_YT